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Books
The Heartless Stone: A Journey Through the World of Diamonds, Deceit, and Desire
The Heartless Stone: A Journey Through the World of Diamonds, Deceit, and Desire
by Tom Zoellner
Our Price: $10.98
Used from: $3.32

Diamond Handbook: A Practical Guide to Diamond Evaluation (Newman Gem & Jewelry Series)
Diamond Handbook: A Practical Guide to Diamond Evaluation (Newman Gem & Jewelry Series)
by Renee Newman
Our Price: $17.06
Used from: $10.00

How to Buy a Diamond:  Insider Secrets for Getting Your Money's Worth, Sixth Edition
How to Buy a Diamond: Insider Secrets for Getting Your Money's Worth, Sixth Edition
by Fred Cuellar
Our Price: $14.27
Used from: $4.12

Precious Objects: A Story of Diamonds, Family, and a Way of Life
Precious Objects: A Story of Diamonds, Family, and a Way of Life
by Alicia Oltuski
Our Price: $17.52
Used from: $4.62

Diamonds, Third Edition (Ward, Fred, Gem Book Series.)
Diamonds, Third Edition (Ward, Fred, Gem Book Series.)
by Fred Ward
Our Price: $19.95
Used from: $17.05



Know About Diamonds Before You Buy

It is difficult to find someone who does not appreciate the beauty of a diamond. Whether on a ring, on your ear studs, as a pendant or even as a wristlet, diamonds always seem to be a woman's favorite, and gradually a man's preferred stone too! Buying diamonds may not be as easy you presumed it to be. If you go out to buy diamonds without having done your homework properly, you could easily be taken for a ride, and an expensive ride at that! So the best option is to brush up your knowledge of diamonds with Diamonds 101 so that you can make some wise decisions. It may interest you to note that these days there is more fake diamond jewelry than the real ones and it is nearly impossible to differentiate one from the other.

  

The Four C's of Diamonds

The first thing that you ought to be aware of when you decide to buy diamond jewelry is what the diamond business refers to as the "Four C's." These are carat, cut, color, and clarity. Here the carat is the weight or size of the diamond; the cut explains the shape in which the stone is cut, the most common diamond shapes being round, princess, and pear shapes.

While diamonds are available in a range of colors, the colorless, or the near-colorless diamonds are by far more expensive than colored diamonds. Thanks to all of the celebrities who have bought colored diamonds before you, these days the most popular colors of diamonds are pink, blue, and yellow. Clarity, as the name suggests, refers to the flawless nature of the stones. There are some diamonds which have visible spots within.

Cut, carat, color and clarity are the most important factors which decide the price of the diamond. If you find someone trying to sell you a diamond which scores less on clarity because of some visible spots in it, you could bargain about the price of such jewelry. The same principle can be applied to colors. It does not make sense to spend a lot of money on yellow diamonds as it is evident that they are with flaw.

The setting of the diamond is another important aspect when buying diamond jewelry. The brilliant sparkle of diamonds is what you should be looking for. Real flawless diamonds have some incredible sparkle. Mostly used as gifts, if you wish to gift someone with diamond jewelry, shop around until you find a piece which befits the occasion.

It is surprising that with so such an increase in popularity of diamonds these days, the price does not seem to come down. With platinum becoming a popular metal for diamond settings, buying gold seems to be a cheaper option. With so many shapes and varieties of designs that diamonds are available in, you can always find a perfect piece of diamond jewelry that suits you and your budget. And do not forget, diamonds are indestructible. So you can enjoy these precious stones forever!



   

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Red Diamonds Headlines

Jacob & Co. Appears on the SAG(TM) Awards Red Carpet - MarketWatch (press release)


Jacob & Co. Appears on the SAG(TM) Awards Red Carpet
MarketWatch (press release)
The Hollywood actress and model went with a set of exquisite Jacob & Co. diamond drop earrings, which featured over 15 carats of baguette and marquise-shaped diamonds -- more than making up for boyfriend George Clooney missing out on Best Actor for his ...

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With This Bling: 27 Must-See Pieces of Bridal Jewelry - Jewelers Circular Keystone Online


With This Bling: 27 Must-See Pieces of Bridal Jewelry
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By JCK Staff We bring you the best gems for the big day, from dainty headpieces to décolletage-enhancing pendants—plus a little something for the boys. emsaru.com; 18k red gold with Russian red diamond and pavé, $23462, Nora Kogan for St. Kilda, ...

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Beyond Diamonds for Valentine's Day - Business 2 Community


Beyond Diamonds for Valentine's Day
Business 2 Community
Although diamonds are considered a Valentine's standard, I prefer stones with the passionate colors of reds and pinks. For me they conjure up feelings of heat and mystery. Team up a passionate red or pink stone with a unique piece of jewelry and you ...

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Red-kettle diamond now graces ring to be auctioned for charity - Shawnee Dispatch


Red-kettle diamond now graces ring to be auctioned for charity
Shawnee Dispatch
Someone dropped the diamond, a .82-carat European-cut stone that Meierotto Midwest Jewelers estimated to be 100 years old, into the red kettle at the Walmart on Shawnee Mission Parkway and Maurer Road. Salvation Army volunteers discovered the gem, ...

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Queen Elizabeth II's Diamond Jubilee: From the archives - Washington Post (blog)


CBC.ca

Queen Elizabeth II's Diamond Jubilee: From the archives
Washington Post (blog)
Then she joined her family in the red brick mansion at Sandringham, the 15578-acre country estate where King George VI died early Wednesday. Queen Mother Elizabeth, Queen Elizabeth and the new Queen's two children, Prince Charles and Princess Anne, ...
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