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Books
The Heartless Stone: A Journey Through the World of Diamonds, Deceit, and Desire
The Heartless Stone: A Journey Through the World of Diamonds, Deceit, and Desire
by Tom Zoellner
Our Price: $10.98
Used from: $3.32

Diamond Handbook: A Practical Guide to Diamond Evaluation (Newman Gem & Jewelry Series)
Diamond Handbook: A Practical Guide to Diamond Evaluation (Newman Gem & Jewelry Series)
by Renee Newman
Our Price: $17.06
Used from: $10.00

How to Buy a Diamond:  Insider Secrets for Getting Your Money's Worth, Sixth Edition
How to Buy a Diamond: Insider Secrets for Getting Your Money's Worth, Sixth Edition
by Fred Cuellar
Our Price: $15.59
Used from: $4.21

Precious Objects: A Story of Diamonds, Family, and a Way of Life
Precious Objects: A Story of Diamonds, Family, and a Way of Life
by Alicia Oltuski
Our Price: $16.32
Used from: $5.13

Diamonds, Gold, and War: The British, the Boers, and the Making of South Africa
Diamonds, Gold, and War: The British, the Boers, and the Making of South Africa
by Martin Meredith
Our Price: $13.57
Used from: $4.00



Know About Diamonds Before You Buy

It is difficult to find someone who does not appreciate the beauty of a diamond. Whether on a ring, on your ear studs, as a pendant or even as a wristlet, diamonds always seem to be a woman's favorite, and gradually a man's preferred stone too! Buying diamonds may not be as easy you presumed it to be. If you go out to buy diamonds without having done your homework properly, you could easily be taken for a ride, and an expensive ride at that! So the best option is to brush up your knowledge of diamonds with Diamonds 101 so that you can make some wise decisions. It may interest you to note that these days there is more fake diamond jewelry than the real ones and it is nearly impossible to differentiate one from the other.

  

The Four C's of Diamonds

The first thing that you ought to be aware of when you decide to buy diamond jewelry is what the diamond business refers to as the "Four C's." These are carat, cut, color, and clarity. Here the carat is the weight or size of the diamond; the cut explains the shape in which the stone is cut, the most common diamond shapes being round, princess, and pear shapes.

While diamonds are available in a range of colors, the colorless, or the near-colorless diamonds are by far more expensive than colored diamonds. Thanks to all of the celebrities who have bought colored diamonds before you, these days the most popular colors of diamonds are pink, blue, and yellow. Clarity, as the name suggests, refers to the flawless nature of the stones. There are some diamonds which have visible spots within.

Cut, carat, color and clarity are the most important factors which decide the price of the diamond. If you find someone trying to sell you a diamond which scores less on clarity because of some visible spots in it, you could bargain about the price of such jewelry. The same principle can be applied to colors. It does not make sense to spend a lot of money on yellow diamonds as it is evident that they are with flaw.

The setting of the diamond is another important aspect when buying diamond jewelry. The brilliant sparkle of diamonds is what you should be looking for. Real flawless diamonds have some incredible sparkle. Mostly used as gifts, if you wish to gift someone with diamond jewelry, shop around until you find a piece which befits the occasion.

It is surprising that with so such an increase in popularity of diamonds these days, the price does not seem to come down. With platinum becoming a popular metal for diamond settings, buying gold seems to be a cheaper option. With so many shapes and varieties of designs that diamonds are available in, you can always find a perfect piece of diamond jewelry that suits you and your budget. And do not forget, diamonds are indestructible. So you can enjoy these precious stones forever!



   

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Videos

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Diamonds Are Forever News

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Diamond donation delivers nonprofit dilemma
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Ask 411 Movies for 02.06.12: Send Questions Before I Go Stir Crazy! - 411mania.com


Ask 411 Movies for 02.06.12: Send Questions Before I Go Stir Crazy!
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This week, the ABC Sunday Night Movie intro circa 1982 for Diamonds are Forever. Every week I profile my favorite episode of a popular television series. Columbo was not a traditional whodunit, but a howshegonnacatchem. The show pretty much depended on ...

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50% off at Aurum Design - CBS Local


50% off at Aurum Design
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And since diamonds are a girl's best friend and they last forever, gifting your love with a modern and artistic piece of jewelry from Aurum Design ensures she has a friend forever. Tip: it's ok to forward this deal to your guy so he gets the sparkling ...

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Diamonds aren't forever: Oppehneimers leave De Beers - Macleans.ca


Macleans.ca

Diamonds aren't forever: Oppehneimers leave De Beers
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Under the Oppenheimers, De Beers built the Central Selling Organization—the cartel that regulated global diamond prices and supply for more than half a century. They oversaw the “Diamonds Are Forever” marketing campaign. They were even crucial to the ...

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Charles Stanley - Elite Traveler Website


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If, as the song goes, “diamonds are forever,” then Forevermark wants to be the diamond of choice for elite travelers. A subsidiary of DeBeers, the company last year embarked on an aggressive campaign to put Forevermark front and center with affluent ...

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