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Books
The Heartless Stone: A Journey Through the World of Diamonds, Deceit, and Desire
The Heartless Stone: A Journey Through the World of Diamonds, Deceit, and Desire
by Tom Zoellner
Our Price: $10.98
Used from: $3.32

Diamond Handbook: A Practical Guide to Diamond Evaluation (Newman Gem & Jewelry Series)
Diamond Handbook: A Practical Guide to Diamond Evaluation (Newman Gem & Jewelry Series)
by Renee Newman
Our Price: $17.06
Used from: $10.00

How to Buy a Diamond:  Insider Secrets for Getting Your Money's Worth, Sixth Edition
How to Buy a Diamond: Insider Secrets for Getting Your Money's Worth, Sixth Edition
by Fred Cuellar
Our Price: $15.59
Used from: $4.21

Precious Objects: A Story of Diamonds, Family, and a Way of Life
Precious Objects: A Story of Diamonds, Family, and a Way of Life
by Alicia Oltuski
Our Price: $16.32
Used from: $5.13

Diamonds, Gold, and War: The British, the Boers, and the Making of South Africa
Diamonds, Gold, and War: The British, the Boers, and the Making of South Africa
by Martin Meredith
Our Price: $13.57
Used from: $4.00



Know About Diamonds Before You Buy

It is difficult to find someone who does not appreciate the beauty of a diamond. Whether on a ring, on your ear studs, as a pendant or even as a wristlet, diamonds always seem to be a woman's favorite, and gradually a man's preferred stone too! Buying diamonds may not be as easy you presumed it to be. If you go out to buy diamonds without having done your homework properly, you could easily be taken for a ride, and an expensive ride at that! So the best option is to brush up your knowledge of diamonds with Diamonds 101 so that you can make some wise decisions. It may interest you to note that these days there is more fake diamond jewelry than the real ones and it is nearly impossible to differentiate one from the other.

  

The Four C's of Diamonds

The first thing that you ought to be aware of when you decide to buy diamond jewelry is what the diamond business refers to as the "Four C's." These are carat, cut, color, and clarity. Here the carat is the weight or size of the diamond; the cut explains the shape in which the stone is cut, the most common diamond shapes being round, princess, and pear shapes.

While diamonds are available in a range of colors, the colorless, or the near-colorless diamonds are by far more expensive than colored diamonds. Thanks to all of the celebrities who have bought colored diamonds before you, these days the most popular colors of diamonds are pink, blue, and yellow. Clarity, as the name suggests, refers to the flawless nature of the stones. There are some diamonds which have visible spots within.

Cut, carat, color and clarity are the most important factors which decide the price of the diamond. If you find someone trying to sell you a diamond which scores less on clarity because of some visible spots in it, you could bargain about the price of such jewelry. The same principle can be applied to colors. It does not make sense to spend a lot of money on yellow diamonds as it is evident that they are with flaw.

The setting of the diamond is another important aspect when buying diamond jewelry. The brilliant sparkle of diamonds is what you should be looking for. Real flawless diamonds have some incredible sparkle. Mostly used as gifts, if you wish to gift someone with diamond jewelry, shop around until you find a piece which befits the occasion.

It is surprising that with so such an increase in popularity of diamonds these days, the price does not seem to come down. With platinum becoming a popular metal for diamond settings, buying gold seems to be a cheaper option. With so many shapes and varieties of designs that diamonds are available in, you can always find a perfect piece of diamond jewelry that suits you and your budget. And do not forget, diamonds are indestructible. So you can enjoy these precious stones forever!



   

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Diamond Clarity News

Dig deep for right diamond - Chicago Tribune


Bradenton Herald

Dig deep for right diamond
Chicago Tribune
Smart spenders in the market to buy diamonds, perhaps for Valentine's Day, know all about the four C's: cut, color, clarity and carat. They are the factors that affect a diamond's price. But buyers should also be aware of diamond-buying secrets that ...
Cupid's Arrow Aims to Dazzle in 2012MarketWatch (press release)

all 8 news articles »

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Diamond.com Coupons Featured on Dedicated Webpage Launched Today by CouponBuzz.com - PR Web (press release)


PR Web (press release)

Diamond.com Coupons Featured on Dedicated Webpage Launched Today by CouponBuzz.com
PR Web (press release)
A division of Ice.com, they focus specifically on procuring the highest quality, select stones in a wide variety of color, clarity and cuttings. Every item is designed by expert jewelers to showcase the quality and sparkle of the stone. At Diamond.com ...

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Spending Smart: Dig deep for right diamond - Sacramento Bee


Spending Smart: Dig deep for right diamond
Sacramento Bee
By GREGORY KARP Smart spenders in the market to buy diamonds, perhaps for Valentine's Day, know all about the four C's: cut, color, clarity and carat. They are the factors that affect a diamond's price. But buyers should also be aware of diamond-buying ...

and more »

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Sales of Clarity-Enhanced Diamonds up 80%, Diamond Company Reports - Israel Diamond Portal


PR Web (press release)

Sales of Clarity-Enhanced Diamonds up 80%, Diamond Company Reports
Israel Diamond Portal
Sales of clarity enhanced diamonds were up almost 80% in 2011 comparable to 2010, an analysis from the Diamond Traces diamond company reports. In a press release, Diamond Traces reports that many customers are turning to clarity enhanced diamonds as a ...
Diamond Traces Sees Clarity Enhanced Diamonds Sales Up 80% for 2011PR Web (press release)
Customers are finding clarity enhanced diamonds favorable pricewise over non ...www.DiamondNe.ws

all 4 news articles »

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Costly Mistakes Consumers Make When Buying Diamonds - NewsReleaseWire.com (press release)


Costly Mistakes Consumers Make When Buying Diamonds
NewsReleaseWire.com (press release)
This is where unknowledgeable, and unsuspecting, buyers may make serious mistakes, and the diamond they buy may quickly lose its sparkle! Clarity: The presence or absence of inclusions (internal characteristics that formed within the diamond as it was ...

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